The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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May 15, 2018

Part of living the speaker life is travel, so today you'll find out how to be a true road warrior! Joining us to give her expert insights and wisdom is our co-host, Melanie Diezel. If you've been listening to The Speaker Lab for awhile you'll remember Melanie from some recent episodes: she is an outstanding speaker, coach and consultant on her own - and she also does a phenomenal job of coaching our Speaker Lab students.

And we had such terrific feedback from her recent appearances we decided to bring her back to the show. She's joining us for the next 3 episodes and we'll be talking about a few different topics.

Today we're covering how to be a road warrior, booking travel, packing essentials, travel perks and rewards. It's all things travel today as a speaker and road warrior! Join us for that and more on today's The Speaker Lab.      


  • Should you book your hotel or ask the client to do it for you?
  • How far out should you book your travel?
  • What is a tech tackle box?
  • Why you should travel in clothes you could speak in.
  • What is a travel one sheet and should you have your own?
  • Why and how to choose one particular airline and its rewards program.
  • Should you pay for TSA Pre-check and how can you get reimbursed for it?
  • And so much more!




May 8, 2018

Do you know how to provide value offstage for more success? It's true - what you provide offstage can do just as much (if not more) to help grow your onstage business. Our guest today is proof positive and he's here to tell us all about it!

If you recognize his name from a previous episode of the show you would be right - Brian Fanzo was here for episode 116. And he's back for today's edition of The Speaker Lab to share the simple ways he promotes his events to his audiences and how he connects with event planners before he speaks.

Also on today's show he breaks down strategic tactics that help him stand out among the competition, especially his offstage tactics. Join us to hear all of that and more on today's episode of The Speaker Lab!


  • What is a fly-in, fly-out speaker and do you want to be one?
  • Why does he promise six hours of his time on every contract?
  • Can you offer this type of speaking package if you are an introvert?
  • How do you "prime the pump" before you speak?
  • Why audience members often care more about off-stage connections than onstage performance.
  • Who are the three groups of people he focuses on when he does an event?
  • How does he use video to promote the events he is speaking at?
  • Why you should think of yourself as being in partnership with the events that hire you.
  • And so much more!



May 1, 2018

When you think of speakers do you normally think of extroverted people? Does that have you wondering if you can be an introvert and a great speaker?

That's a question I answer today with Jonathan Fields. Jonathan is a best-selling author, entrepreneur and international speaker who is known for his brand, Good Life Project.

On this episode of The Speaker Lab, we take an introspective look at being speaker. Jonathan shares how he handles being an introvert during his speaking engagements, and how to be comfortable in your own skin while you're on stage. Join us to hear all about it and more  on the 183rd edition of The Speaker Lab.  


  • Is being an introvert an advantage as a speaker?
  • What are the two ways he helps maintain his energy levels during longer speaking engagements?
  • How does being on stage pull out a different aspect of his personality?
  • How do you learn to be comfortable with silence when you're speaking?
  • Why he's pushed himself to tell more personal stories on stage.
  • Does it always lot of time and work before you know if you are great speaker?
  • How do you share enough to create a connection but not so much to create discomfort in your audience?
  • And so much more!




Apr 24, 2018

If you are wanting to learn how to speak effectively in two different markets our guest today is your source! Typically I tell people not to speak to two markets but John Michael Morgan has done it quite successfully.

On this episode of The Speaker Lab, John tells us how he speaks in the business and faith-based markets, how he does it effectively and how he uses speaking in different markets as a way to stand out from the crowd.

While I'm typically not a fan of having a foot in more than one market, John is a master at doing this. He started out focusing on speaking to leaders which led to his initial start in the business world. Originally he was focused on staying in that lane. But over time he realized he wanted to touch people in the faith market, and take his message to a more global audience. Today you'll hear how he did it and much more on episode 182 of The Speaker Lab!  


  • How did he approach his first speaking gigs in the faith world?
  • What role does emotion play in business speaking settings versus in church/faith settings?
  • What is a mistake he often sees speakers make?
  • Why can he afford to pick and choose gigs or miss out on some all together?
  • What does he say when potential clients ask if he is right for their event?
  • Why does he put his "marketer hat" on when speaking in some faith situations?
  • What does he suggest if you are in one market and want to start speaking in another?
  • Did the faith world come to him, or did he go to them?
  • And so much more!



Apr 17, 2018

How to use systems to build your business is one of the keys to creating a lasting speaking career. No one is better at this then my friend Andrew "Drew" Davis.

Drew is a master at implementing  processes and procedures to ensure he makes the most out of every lead.

Today on the Speaker Lab we'll cover each and every step of his system along with why you should track certain metrics in your business, how to use that data and why a quality system is important to becoming a high-paid successful speaker.

There's so much good stuff on today's show so get ready to take notes when you join us for episode 181 of The Speaker Lab.  


  • What are the three types of stage-side leads?
  • Why you should have a loss rate of 50%, not higher nor lower.
  • Why does he always start with a phone call for any inbound lead?
  • When does he turn down events?
  • Why responsiveness always trumps overthinking.
  • What does he include in his initial email and how often does he follow up after?
  • How does he approach gigs in which committees choose the speaker?
  • What one thing increases your likelihood of getting a gig?
  • And so much more!




Apr 10, 2018

The true key to your speaking business is knowing how to expand your business beyond the stage, and applying what you know. David Loy is going to share that knowledge with you on today's show so you can apply it after you listen!

David has been involved in speaking industry in many capacities for over a decade. Today much of his time is devoted to managing the career of Andy Andrews, the author of The Traveler's Gift.

In fact, that book is what propelled David into the speaking industry. After reading it David was so moved he reached out to Andy's team. That email would lead David to his first job as an agent with Premiere Speakers Bureau and eventually to his role today managing Andy's career.

On this episode of The Speaker Lab, we talk more about that story, and also how David has helped Andy expand his business from speaking and consulting to online memberships. David gives us a breakdown of Andy's revenue from speaking, coaching, books, online memberships, etc.

You'll also hear him give his advice on the next steps to create additional services and products beyond speaking.

Join us for that and more on the 180th edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:   

  • Why is speaking a high-paying manual labor job?
  • What are the two ways to maintain or grow your revenue without adding more speaking gigs?
  • How can you capitalize on the people in your audience?
  • How best to position yourself as both a speaker and a consultant.
  • What questions should you be asking prior to your keynote?
  • What is a "noticer" and why should you want to be one?
  • How have Andy's books opened doors for him that otherwise would have been closed?
  • How to avoid being a speaker who speaks only to sell your own products.
  • And much more! 



Apr 3, 2018

As a speaker you want to leave a good impression, but do you know how to craft an experience for your audience during your speech? Our guest, Stephen Shapiro, is a master at doing this and he's here to tell us how on today's episode of The Speaker Lab.

Stephen began his career with Accenture where he spent 15 years and created a 20,000 person practice around process and innovation. As a result he was charged with speaking to this group and soon found himself giving over 100 speeches a year. He realized he loved it, and he wanted to do it as his own full-time business.

Also on this episode, Stephen explains how he got his start, how he has built momentum and how he differentiates himself as a speaker through experiential keynotes and two specific ways he uses technology. You'll hear what those ways are and much more when you join us on episode 179 of The Speaker Lab.


  • Does it really take 10 years to build a solid speaking business?
  • What does he do today to get bookings that is different from when he started out?
  • Should you pursue a relationship with a speaking bureau - why or why not?
  • What is personality poker and how can you use it in your presentations?
  • How to experiment with different experiential techniques while speaking.
  • What does a brick have to do with his keynotes?
  • How can you help your audience retain your information 10% better?
  • How does he use technology to keep his participants engaged after his speech?
  • And so much more!




Mar 27, 2018

Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo.

Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine.

Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches.

We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.  


  • How did she build relationships with thought leaders early in her career?
  • What is the secret to getting people interested in you?
  • Do you have to have something "big" to give your favorite influencers?
  • How are different types of media good for different types of goals you have?
  • What is the publicity pyramid, and how do you use it?
  • Why the right audience is more important than a large audience.
  • Why a little bit of homework can go a long way when sending out media pitches.
  • What should you do after you've received media coverage?
  • And so much more!



Mar 20, 2018

"How can I speak to the military?" is a question I am asked on a regular basis, and you will uncover the answer on today's episode!

Our guest is Mike Domitrz, international speaker and founder of the Date Safe Project. In his role as founder and leader, Mike travels the world working with universities, military installations, corporations and organizations to create a culture of consent and respect.

On episode 177, Mike tells us how his sister's experience led him to become a speaker which in turn led him to found the Date Safe Project. He also goes into detail on how to speak to the military, what you need to know about this unique niche, and also how he has kept his topic fresh and relevant both for himself and his audience for over 25 years!  


  • Why was timing a critical factor when he first started speaking?
  • What is the key to finding the ideal conferences for your topic?
  • What kept him going when times were really tough?
  • How do you know you have a good business?
  • What serving your audience looks like after your speech.
  • How has he kept his topic fresh and relevant for 25+ years?
  • The question to ask yourself if you want to speak to corporations or to the military.
  • The military is hiring speakers for which topics?
  • And so much more!




Mar 13, 2018

Ever wonder how to speak to the education market? Are you interested in making a career out of touching the lives of students, teachers and the parents of students? If so you are in the right place!

Joining us for this show is my friend, Scott Backovich, one of the leading speakers in the youth market. Scott may look young but he has plenty of experience and wisdom on this topic, and he shares it all with us today.

On episode 176, we talk about about how he finds and books school assemblies and school leadership conferences, and who to contact at schools depending on the region of the school. He also explains how to transition from free speaking gigs to getting paid, and more on today's edition of The Speaker Lab!  


  • How did he network and find other speakers to learn from early on in his career?
  • Is being great on stage the best marketing strategy?
  • Why isn't constant communication from a speaker a good thing?
  • Where do you start if you want to speak to school audiences?
  • Why did he intentionally not have a presence online at one point in his career?
  • What are the most common topics speakers are hired for in the education market?
  • What four groups are eager to book speakers - even those with no experience?
  • What is HOBY and why does he speak at two of their events each year (for free)?
  • And so much more!





Mar 6, 2018

One of the most important things you can for your speaking career is to find out how to position yourself as an expert. And I could think of no one better to describe and demonstrate this topic than my good friend Chris Ducker.

Chris is an internationally-recognized expert on all things personal branding. He's also a best-selling author, globe-trotting speaker, and successful business mentor. He knows more than a thing or two about standing out as an expert!

On today's show, we're talking about his latest book, Rise of the Youpreneur as well as the origins of Chris's speaking career and his personal brand. He also explains why you should want to become someone's favorite and how to grow your personal brand beyond the stage. Listen to those great topics and more with me and Chris Ducker today on episode 175 of The Speaker Lab!


  • How do you figure out who you serve and what problem you are solving?
  • What is the Youpreneur self-awareness test?
  • Why being different is better than being better!
  • How do you build a business that is 100% original?
  • Why is a book one of the best expert positioning strategies?
  • What percentage of your audience is likely to become a client of yours?
  • What NOT to do when you finish speaking!
  • Where are some of the best relationships forged and the best business deals made?
  • And so much more!



Feb 27, 2018

Should you ever speak for free or accept a lower fee? Today my co-host Melanie Deziel and I are answering both of those questions for you.

We specifically talk about why money isn't the only reason to speak, and what the other benefits and non-monetary perks are which you can negotiate as a speaker.

We'll also cover how to build your business beyond the stage, speak to build your credibility and your visibility, and give examples of when we've both been willing to speak for a reduced fee or even for free.

Join us for those topics and more. And when you're done let us know if you like this co-host format on episode 174 of The Speaker Lab!  


  • How to know if the audience you're speaking to has the potential for spin-off business.
  • What is pay to play and why should you watch out for it?
  • How can you sell from the stage without being pushy?
  • What travel perks can you negotiate?
  • What should you do if an organization doesn't have a budget or cannot pay your fees?
  • A free tool to find out how much you should be charging.
  • How can you volunteer with your speaking talents?
  • When is speaking for exposure a good idea, and when is it not?
  • And so much more!




Feb 20, 2018

Inevitably you'll run into some issue before, during or right after you give a talk. Do you know how to prepare for when things go wrong as a speaker? Both my co-host and I do and that's what we're talking about on today's show.

Our co-host Melanie Deziel is back for her 3rd segment: the blooper reel. On episode 173 we talk about how to respond to any number of potential scenarios and pitfalls as a speaker.

You'll find out what to do if you are running late or having travel issues or if you are feeling sick. we'll discuss how to handle tech issues, if your time is cut short or if you have a difficult audience member.

Today we'll pull open up the curtain to share our best and worst stories, buckle up and join us because there's plenty to learn on episode 173 of The Speaker Lab!  


  • Why to avoid traveling the day of your speaking engagement.
  • How to think two steps ahead and always have a Plan B in place.
  • How do you know if you should go on stage when you're sick?
  • Why keeping the same routine is just as important on the road as it is at home.
  • What are the two technologies that never work for speakers, and how can you avoid using them?
  • Why shouldn't you apologize from stage?
  • What do you do if someone heckles you or shows off from the audience?
  • Should you call out the elephant in the room when you're speaking?
  • And so much more!




Feb 13, 2018

Once you've given your speech the next step often becomes how to get the most referrals and testimonials after you've given a speech. Today we're going to walk you through the best ways to do this.

On episode 172 of The Speaker Lab, I'm joined by my co-host Melanie Deziel again. In case you missed our introduction of Melanie last week she's a successful speaker who came over from the corporate world after discovering her love of public speaking.

Today she speaks and consults full-time and is also a coach for students in The Speaker Lab programs. As a former TSL alum she is the perfect person to help other budding speakers gain their chops.

On this edition of the show we're covering what to do after your speech, how to request feedback, how to ask for testimonials, referrals, videos, pictures and other marketing materials you can use to promote yourself. Join us for insights on all of these topics and more today on The Speaker Lab.  


  • What's the first thing you have to do after giving your speech?
  • What are the different ways to show appreciation after speaking?
  • In addition to your client contact, who else should you thank?
  • How do you ask for positive and negative feedback, and why should you get both?
  • When is the best time to ask for a testimonial?
  • What type of testimonial is most effective?
  • How do you get marketing assets like photos and videos of you speaking?
  • What are the two ways to ask for referrals from clients and from other speakers?
  • And so much more!



Feb 6, 2018

One of the common questions I get asked is what you need to know before signing a contract. To answer this question we are joined by Melanie Deziel today. But unlike our usual format Melanie isn't a guest today, she's our first co-host!

Melanie was a student who has gone through our training programs and has become one of our coaches. Before branching out on her own in the speaking world, Melanie worked in a corporate environment. She helped brands think more like journalists and tell better stories.

She shifted into speaking when she realized how much she enjoyed the speaking gigs she was doing to represent her team. She took a course with The Speaker Lab and for the last two years she's been speaking and consulting full-time.

To keep things interesting and extra fun, I invited Melanie to join me as a co-host for the next four weeks. Today we're talking about a common question we get at the speaker lab: what do I need to know before signing a contract? We'll dig into that answer today on this edition of The Speaker Lab.  


  • The two reasons to ask potential clients about the length of your speech.
  • How to be the hero for your event organizer.
  • What can you ask to find out details about your audience?
  • Why does it matter to you and your contract who the other speakers are at the event?
  • What is the one question to ask so you know what success looks like to your client?
  • What is a rider and how can you use one for logistics like travel and technology?
  • Why should you find out specifics about the venue beforehand?
  • Why does dress code matter?
  • And so much more!




Jan 30, 2018

Because there is a right way and a wrong way to sell yourself, our guest is here to explain how to sell yourself with digital persuasion. Erin Gargan is a multi-entrepreneur who currently owns and operates an agency that specializes in social media for trade shows, conferences and events.

One day a client of hers was in a panic: they were a week away from the opening of their event and one of their social media speakers had canceled. Erin offered to help her client by filling in. Her speech went so well several audience members approached her about speaking for them, and asked for her fee. And so began her journey into public speaking.

Today on The Speaker Lab, Erin tells us who she primarily speaks to today, how to be different by focusing on others (rather than ourselves), and how to use the art of digital persuasion to create higher quality connections that serve others while also growing our own careers. Erin holds nothing back on this episode so be sure to join us and catch it all!  


  • How does she avoid falling into the comparison trap?
  • Why doesn't she watch other speakers before she takes the stage?
  • How much more persuasive in person are we according to the Harvard Business Review?
  • How can you be different than 99% of all cold outreach messages?
  • What does PUB stand for and how do you use it?
  • How to get a 60% higher response rate in half the time.
  • What is the ideal length of any email?
  • What is your next step after initiating contact with someone?
  • And so much more!




Jan 23, 2018

To be comfortable with your imperfections may not be a speaking goal you've set for yourself but our guest on today's episode of The Speaker Lab shares how doing so has made an impact on his career and an even bigger impact on his audience.

John Michael Morgan is a world-class coach, best-selling author and keynote speaker who has found just how powerful it is to be raw, vulnerable and real with his audiences. On this episode of The Speaker Lab he shares how he came to this discovery and how doing so helped him branch out from speaking on branding and marketing to also speaking about the power of mindset.

You'll also hear John's story of what he learned from interrupting Seth Godin at breakfast and how to create a distinct speaking brand even if you have a common name. This is a fun and illuminating learning session on the 169th edition of The Speaker Lab with John Michael Morgan!  


  • If you have a common name how can you create a distinctive personal brand?
  • How did he make the shift from talking about branding to speaking on mindset?
  • Why being raw made his speaking more relevant to his audience.
  • What is the purpose of influence?
  • How to put your oxygen mask on first.
  • What is the core strategy in all of speaking, in his opinion?
  • What are two common limiting beliefs speakers have?
  • Do you have to be an expert first in order to be successful?
  • And so much more!




Jan 16, 2018

If the true hallmark of a great speech is how many referrals it generates, how can you create the most referrals from your speeches? Our guest, Andrew Davis, knows exactly how to do it and he tells us on this episode of The Speaker Lab.

In the process of becoming an international keynote speaker, Andrew has discovered how to consistently generate a high number of referrals every time he speaks to an audience.

On episode 168 he explains how he does it, which industries and which events he focuses on and why and whether or not bigger events are the better events. Join us to hear that and more on this edition of The Speaker Lab!  


  • How does he know he has given a great keynote speech?
  • Does he ever recommend doing industry gigs for free?
  • What is a kingpin conference?
  • How can content production help you speak at national conferences?
  • What is the audience influence pyramid?
  • Is everyone facing similar problems, regardless of their niche?
  • The three ways he evaluates new verticals, and why he focuses on one each year.
  • Why you must focus on the speech first.
  • And so much more!




Jan 9, 2018

Social media is part of our everyday lives, and it can be an effective business tool. But do you know how to use social media to land more gigs, while still being the real you? Our guest, Jon Acuff, does and he'll explain how in episode 167 of The Speaker Lab.

When Jon isn't speaking or writing best-selling books, including his latest book Finish, he is actively sharing his work and his life on social media.

Today we talk about how his social media platform and his online content have helped his business grow, plus the various strategies for each of his platforms. We also talk about how and why he learns about speaking from comedians, as well as the hows and whys of goal-setting for speakers. Join Jon and I as we explore these topics and more on the latest edition of The Speaker Lab!  


  • What's the fastest way to get feedback?
  • How does he avoid becoming complacent with his success?
  • How did he use soft pitches to land more gigs and work with a speakers bureau?
  • What are ways you can establish authority (without overselling) while you're speaking?
  • How can social media help you and how can it hurt you?
  • Every gig is a chance to do what?
  • Why it's important to make your goals fun.
  • How many forms of income should you aim for as a speaker?
  • And so much more!




Jan 2, 2018

Whether it's the start of a new year or not, it's your job to stay healthy. Your health should be a top priority for you as a speaker. Which begs the question: how to stay healthy when speaking on the road? It can be challenging and here to offer some practical solutions is Shawn Stevenson.

Shawn knows all about speaking and staying healthy, he may be the healthiest person I know! I'm excited to share our conversation with you, we talk about his travel tips for eating healthy, staying hydrated and getting good, quality sleep.

Today we also talk about the origins of his online business and how he transitioned into it from a brick and mortar location. You'll hear that story plus many fascinating insights into how the human body works and what keeps us healthy! Join us for episode 166 of The Speaker Lab with Shawn Stevenson.


  • How do many of his speaking clients find him?
  • How does he plan ahead so he can eat healthy meals while on the road?
  • Does your metabolism slow down if you don't eat?
  • What is one of the biggest contributors to jet lag?
  • How much water should we drink, and what temperature should it be?
  • What exercise does he recommend when on the road?
  • Why it's important to exercise the first day you are home from a trip.
  • His weird recommendation for the best possible sleep.
  • And so much more!




Dec 26, 2017

Do you know why and how to diversify your revenue streams? Our guest for today does and she's here to tell all. Dorie Clark is a marketing strategy consultant, executive coach, author and professional speaker who has 8 different revenue streams!

Today she shares how she evolved her business to include speaking and diversified to have 8 different revenue streams. We also touch on how she's built those revenue streams over time, how she's positioned them to all feed into each other and how you as a speaker can find and create other revenue streams to add to your business.

Whether you are just starting out or are a long-time veteran of the speaking world, you'll learn something new to enhance your speaking career in episode 165 of The Speaker Lab with Dorie Clark.


  • What is Clark's Law of Professional Speaking?
  • Why and how to raise your profile to help your keynote speaking career.
  • The three key components to being seen as an authority and recognized expert.
  • What type of content is most valuable for speakers who want to raise their marketability?
  • What is one of the most powerful forces in networking?
  • How does she manage 8 revenue streams, and how long did it take her to develop them all?
  • Which revenue streams should you add and when should you add them?
  • Why speaking is tied to the economy, and how to ensure your bottom line is not.
  • And so much more!




Dec 19, 2017

If you were creating your greatest competitive advantage what would it be? Our guest for today has discovered his and he's here to share what it is and how he found it.

Vinh Giang is an international speaker and magician who is known for his ability to educate, entertain and enlighten his audiences. He joins me on this episode of The Speaker Lab to talk about the tireless dedication and work ethic needed to catapult him to such a high level of success.

He also explains how his TEDx talk changed the trajectory of his career and how he leveraged it to grow and expand his business. We wrap up with how he uses magic in his presentations without being labeled as a magician and discuss why his demo video is so critical to his success.

You'll hear all of that and more when you join us on episode 164 of The Speaker Lab with Vinh Giang.


  • What is his greatest competitive advantage?
  • What is the other language we all must learn to speak?
  • How many years did he do gigs for free?
  • Why he continues to invest in professional feedback on his speeches.
  • How many books did he read about speaking when he first started?
  • Why did he spend a year on his TEDx talk before giving it?
  • How did he go from speaking for free to being paid $12,000 per gig?
  • Why you have to be willing to create something no one will stand in line for.
  • And so much more!




Dec 12, 2017

The key to repeat business and staying booked solid is learning how to stay top of mind with potential clients. And one man who knows exactly how to do this is Brandon Edmonson of Premiere Speakers Bureau.

Brandon is an agent with the bureau and in his role he books hundreds of gigs each year. He's gained a lot of insight in the process, all of which he shares today.

On this episode of The Speaker Lab, we talk about how he finds and books engagements, how he stays top of mind with his potential clients as well as what common topics associations and companies are booking for and how you can position your material on those topics.

We wrap up with a chat about what it's like working with celebrities, including a really great story of working with a late night talk show host! This is a fun and informative session with Brandon you won't want to miss so listen in to episode 163 of The Speaker Lab now.


  • Why you need to have 3 actionable items for your audience.
  • What is the #1 marketing asset all speakers need to have?
  • How do you narrow down a broad topic to pursue a specific market?
  • What will always be a requested topic for speakers?
  • What do the bureaus do during "dead" months?
  • How does he balance staying top of mind without being a bother?
  • Why you should create a documentary-style video as part of your marketing effort.
  • How important are your website and your one sheet?
  • And so much more!




Dec 5, 2017

If you want to know how to land 100 speaking gigs a year, or even a fraction of that number, you will love today's guest!  

Ty Bennett first found his passion for speaking and training when he and his brother built a $25 million a year direct sales business together. As part of growing that business, he did a lot of speaking and training for their sales teams.

In 2010, he decided to make speaking his top priority after he published his first book. He sold his half of the business to his brother and focused solely on speaking and writing. Currently, he gives about 100 keynote speeches a year for corporations and associations.

Today he joins us to share sound advice for speakers of every level, including the two most important aspects of ability, how to build a platform when starting from nothing and what his marketing efforts look like. Whether you're an up-and-coming speaker or established veteran you're going to learn so much from this episode 162 of The Speaker Lab with Ty Bennett!  


  • Why are his keynotes based on three of his books?
  • Where does he primarily spend his outbound marketing time, and why?
  • What are the three things every speaker needs, according to Ty?
  • The one honest question you have to answer to be hired as a speaker.
  • What is the true test of your ability as a speaker?
  • These are two areas all speakers can improve on - what are they?
  • What technique has a unique ability to connect you with an audience?
  • Why does Ty study comedians so much?
  • And so much more!




Nov 28, 2017

Learn how you can make money speaking to non-profits and why you shouldn't listen to all the myths you hear in the industry.

Is it really true that non-profits don't have funds to pay for speakers? Or is it just a matter of finding out how to make money speaking to non-profits?

Our guest today, Connie Albers, says it is the latter. Today she is debunking the myth that non-profits have no money for speakers, and sharing how to find the ones that do!

Connie has been in the speaking world for many years, as both a speaker and as an event organizer. We'll talk about the lessons she's learned while working with everyone from Disney to churches.

She will also explain the opportunities available for speakers wanting to reach the non-profit and faith-based markets. You're going to hear all of that and more on episode 161 of The Speaker Lab!  


  • Why should you go to your local Chamber of Commerce events?
  • How to follow up after you attend those Chamber of Commerce events.
  • Why does she customize every pitch she makes?
  • The reason to take pictures with people you meet - and it's not for social media!
  • How do you know which types of non-profits have money, and which don't?
  • Why is your media kit vital to showing you are worth your asking fee?
  • How do you prove your worth if you're fairly new to speaking?
  • What are steps to take if you are interested in speaking to the faith-based market?
  • And so much more!



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