The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Aug 14, 2018

You know a speaker only makes money when they speak - unless they build their business beyond the stage. And today we are exploring one of the ways to do just that with the one and only Mr. Pat Flynn.

Pat is an entrepreneur and renowned public speaker who runs a site called Smart Passive Income. Even though he and I could geek out on speaking all day long we have a different focus for this show: affiliate marketing.

Pat has built a significant business going this route so I brought him on to share what he's learned along the way. If you're interested in building your speaking business beyond the stage you'll want to check out this episode along with our free live training here. Be sure to join us for the training and for episode 198 of The Speaker Lab.


  • Are there any types of products or services that lend themselves better to affiliate marketing?
  • The one question to ask yourself to determine which affiliate products to offer to your audience.
  • Why do you have an advantage in affiliate sales in your role as a public speaker?
  • What is the purpose of demo videos and how do you use them?
  • Can you ever get a higher commission rate?
  • What can you do if a product you like doesn't have an affiliate program?
  • Why would a company ever offer 100% commission rates?
  • What rules should you be aware of when offering affiliate sales?
  • And so much more!



Aug 7, 2018

Wouldn't it be great if you knew how to never lose a customer again? Absolutely! To give us insights is the man who literally wrote the book on this subject: Joey Coleman.

Joey is a full-time speaker who talks to companies about what they can do to keep their customers, especially in the first 100 days of a new customer's journey and how to keep that customer coming back for more.

We dive into those topics as well as his one tip for providing an exceptional experience for your speaking clients. Hear what that tip is and much more on episode 197 of The Speaker Lab!  


  • What percentage of customers stop doing business with a company before their 100 day anniversary?
  • How did he double his speaking fee with one gig?
  • How did he rack up over 4,000 hours of speaking before he gave he became a full-time speaker?
  • While speaking why does he give examples of both big clients and small clients?
  • Do you need to tell your audience you are a professional speaker?
  • Did he actually close his agency in under a week to become a speaker?
  • Why you should prep one hour for every minute you are speaking.
  • How much of a keynote should be customized so your audience feels your speech has been written for them?
  • And so much more!



Jul 31, 2018

Have you ever listened to a speaker and felt like they knew you and your fellow audience members personally? That feeling makes all the difference as a listener, but it also makes a difference for the speaker.

Here to tell us how customizing improves you as a speaker is our Chris Hogan, our guest on today's episode of The Speaker Lab.

Chris is part of Ramsey's Solutions, Dave Ramsey's company and has been for the last 13 years. Over time, Chris has evolved from coaching pro athletes, entertainers and musicians to traveling the globe giving customized speeches to Fortune 100 companies.

On this episode of The Speaker Lab we also talk about how he balances his family with giving close to 100 talks a year, plus what it means to be a good leader. Join us for all of that and more with Chris Hogan on episode 196 of The Speaker Lab!  


  • Why was his first gig a "hot mess" and what can it teach you about being a better speaker?
  • What does his process look like today when giving a new talk?
  • What allows him to grow his craft?
  • How does he track potential stories and anecdotes to include in his talks?
  • Why are first person stories so powerful?
  • What is the magic that connects you with an audience?
  • What advice does he have if you are just starting out?
  • Why we can never be 100% balanced.
  • And so much more!



Jul 24, 2018

Why is being your authentic self on social media important to your speaking career? The answers are on this episode, and it's an extra special one. We're doing something today we have never done before: Melanie Deziel is your host, not me.

Joining her is Michael Barber, a marketing expert and talented speaker who is sharing how speakers can show up as their authentic selves on social media and on stage, plus the 3 different types of content speakers should share online to market themselves and how your day job can compliment your speaking and vice versa.

This is a phenomenal and fun interview covering those topics and much more so be sure to listen in to episode 195 of The Speaker Lab!  


  • What are you amplifying when you take the stage?
  • What are two ways you can be more you on social media?
  • Why you've got to be okay with sharing the real you.
  • What are the three categories for what to share and what not to share on social media?
  • Why is email still the #1 social media channel?
  • Which is better: short or long-form content?
  • Who should you focus on: your engaged subscribers or unengaged?
  • Why your metrics are yours, and you should forget about anyone else's benchmarks.
  • And so much more!



Jul 17, 2018

Knowing how to get attention in today's increasingly digital world is no small feat, and our guest is here to fill us in. If you've listened to the show for awhile you may remember her from episode 124 - Ms. Neen James.

She's a rare repeat guest and we make great use of her visit on today's The Speaker Lab. We talk about attention: getting and keeping attention from potential clients and even other speakers, and how to pay attention.

We're also talking about the grind of speaking and how to stay positive and not give up. Neen is a long-time speaker who knows the ups and downs of building and maintaining a speaking career, together we talk candidly about our own experiences of the highs and the lows. There's much to learn from Neen so settle in and join us on this episode of The Speaker Lab.  


  • How to go analogue in a digital world.
  • What's the absolute best marketing tool?
  • How peanut butter and jelly landed her a client.
  • What is her approach for using a CRM effectively?
  • How to use simple video to create custom communication.
  • What is her process to follow up without being annoying?
  • Why attention is really about authentic connection.
  • Which should you approach first: associations or contacts in your specific industry?
  • And so much more!



Jul 10, 2018

Do you hate the idea of networking or do you see it as an opportunity to give to others? For some networking has a negative connotation, but our guest is here to set the record straight and tell you how to improve your life through networking.

David Burkus is a successful author who considers himself a writer first, and a speaker second. He's written several best-sellers including his latest book called Friend of a Friend., which is specifically about how to enjoy networking.

On today's edition of The Speaker Lab, we'll specifically talk about what most of us do wrong when networking, and what we should instead. David will tell us how to actually connect with other speakers, and do it in a way that fosters real connection, and he'll explain how to find out who you already know to help you find gigs. Buckle up and get ready to enjoy this episode of The Speaker Lab with David Burkus.    


  • What are the biggest mistakes most people make when networking at an event?
  • Why it helps to partner up when you're networking.
  • What two questions should you ask when meeting others?
  • What is the majority illusion and how does it work?
  • How many introductions away from most of the people you want to meet?
  • What is multiplexity?
  • How can you develop a deeper relationship faster with someone you've just met?
  • And so much more!



Jul 3, 2018

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you've been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don't eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!    


  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there's a courtesy clock or countdown clock before you go on stage.
  • And so much more!



Jun 26, 2018

On episode 191 of The Speaker Lab, we're talking about the technical aspects of slides when you're speaking: the pros and the cons, and how to deal with the cons.

As a recap from last week's episode, our co-host Melanie Deziel is here with us for part two of our talk on slides. She's a fan of slides, and uses them with almost all of her presentations. As she says, she's all about the slides!

It's not that I'm not a fan of slides it's just that they can really make or break a presentation. There's a lot that can go wrong when you're using slides, and today we'll help you avoid those mistakes.

Join us to hear how to do so and how to address all the technical aspects of using slides properly on today's episode of The Speaker Lab.  


  • Powerpoint or Keynote: is one better than the other?
  • What's the best size to use for your slides?
  • What types of file will most clients want your slides to be created in?
  • How to make friends with the A/V people.
  • When can you include Internet-dependent audio or video?
  • How to spell out what your slides can and cannot be used for in your contract.
  • What extra equipment should you carry just in case?
  • What questions should you be asking your client about slides before creating your talk?
  • And so much more!



Jun 19, 2018

Should you use slides as a speaker? Some say yes, some say no and some say it depends! To weigh on whether or not you should use slides during your speech we're bringing back our lovely and talented co-host Ms. Melanie Deziel for this edition of The Speaker Lab.

We'll be debating about the pros and cons of using slides as well as customizing slides, and using text, video and images in your slides. Melanie uses slides in almost all of her speeches, and I rarely use them so you'll hear both sides!

On next week's episode, the second half of this interview, we'll get into the technical side of slides from dimensions to formats to using your own equipment or not. Be sure to visit us again to hear the details, and tune in to episode 190 of The Speaker Lab this week.


  • How to be sure your slides are enhancing your speech.
  • Can you provide two different versions of your slides? If so, how?
  • Are there certain fonts and font sizes you should use?
  • Why you should sit at the back of the room before your speech.
  • What's the proper way to use images in your slides?
  • How can you use slides to add humor to your speech?
  • What's the best way to customize your slides for your audience?
  • What contact info should you put on your slides and where should it go?
  • And so much more!



Jun 18, 2018

Our guest is an expert at many things, especially how to put yourself out there! Nicole Walters is our entertaining, energetic and sassy guest on this episode of The Speaker Lab.

Nicole is an income strategist, and globe-trotting speaker. In her business, she helps everyday entrepreneurs apply corporate income strategies to get more profitability, more popularity all the while creating a life they love.

On today's show we talk about her practical tips on how she pitches for gigs, her follow up formula after her initial pitch and how she balances speaking, travel and a family. She also breaks down her different revenue streams for us, why she has a specific season for speaking and her love of making jam! Join us for those insights plus a lot of fun on the 189th episode of The Speaker Lab.


  • How does speaking feed her other businesses?
  • By what metric does she measure how well she spoke at an event?
  • Why does she do meet and greets rather than sell from the stage?
  • Why does she arrive the day before an event?
  • What sets her apart in the marketplace from other speakers, and can you do the same?
  • What percentage of her business time does she spend pitching herself?
  • How many months of pitching did it take for her to speak at a Dave Ramsey conference?
  • What are the two things between you and the biggest stage you are looking for?
  • And so much more!



Jun 5, 2018

What do you need to know about insurance? Do you even need to know about insurance? Yes! I get questions about this all the time so I'm bringing you the man with the answer: Matt Ham. Matt is our guest today on The Speaker Lab.

For the last 10 years Matt has focused on helping families properly insure their homes, their businesses and their lives. But not long ago he also felt a calling to step into something new, and he wrote a book called Redefine Rich. From there he began speaking which has morphed into his organization called YouPrint which is a faith development organization.

Today we talk in great detail about what you need to know about insurance, both personally and professionally. Wherever you are in your evolution as a speaker this is a topic that matters so join us on episode 188 of The Speaker Lab.


  • Do you need life insurance if your employer already provides a policy for you?
  • What questions do you need to ask to choose the insurance that's right for you?
  • How to determine how much should your life insurance policy should be worth.
  • What other types of insurance do you need for your speaking business?
  • What is an own occupation disability policy and why do you need one?
  • What is the difference between short-term and long-term disability, and which do you need?
  • How important is disability insurance for speakers?
  • What is E&O insurance and is it different than liability insurance?
  • And so much more!



May 29, 2018

There's something the most successful speakers do that you might not know: they know how to create systems for success. Without systems, businesses either never really get going or they fall apart. The same is true for speakers and their businesses. Join Melanie Deziel and I as we talk about that very topic on today's episode of The Speaker Lab.

Melanie is back with us again for the third week in a row and we're going to help you figure out the ins and outs of systems for your expenses, your outreach, your travel, your calendar, your taxes, etc. These are all things you need to track and systemize, and to pay attention to this in advance! If you really want to have longevity in your industry you need to know how to create systems for success.  


  • What is the most important aspect of having a system?
  • What are the different ways to handle outreach, and which are best?
  • What is a CRM and why do you want one?
  • Is it okay to use a simple spreadsheet as your system?
  • What app can turn a picture on your phone into a PDF?
  • Why how much you take matters more than how much you make.
  • What's the best way to save for your taxes?
  • Why discipline is critical when you are self-employed.
  • And so much more!



May 22, 2018

Want to know how to pull off the riskiest move as a speaker? Then you'll want to know how to interact with your speaking audience! And here to help us break this topic down is our returning co-host Melanie Deziel.

Today on The Speaker Lab, we are talking about audience interaction: how to engage and interact with your audience, the pros and the cons plus the different ways to go about connecting and when to use which approach.

We'll also cover how to manage your audience interactions so you don't lose control of the room. It's important to connect with your audience, but it can go sideways quickly so join us to hear how to handle it on episode 186 of The Speaker Lab.  


  • When does it make sense to engage with your audience, and when does it not?
  • What are the downsides of doing this?
  • What are pattern interrupts, and why do you want to use them?
  • Where should you try out your interactions first?
  • How to "feel the room" and adjust accordingly.
  • Do you have to call on someone if they raise their hand while you're speaking?
  • What should you do if someone "goes off the rails"?
  • Your interaction with your audience should be in proportion to what?
  • And so much more!



May 15, 2018

Part of living the speaker life is travel, so today you'll find out how to be a true road warrior! Joining us to give her expert insights and wisdom is our co-host, Melanie Diezel. If you've been listening to The Speaker Lab for awhile you'll remember Melanie from some recent episodes: she is an outstanding speaker, coach and consultant on her own - and she also does a phenomenal job of coaching our Speaker Lab students.

And we had such terrific feedback from her recent appearances we decided to bring her back to the show. She's joining us for the next 3 episodes and we'll be talking about a few different topics.

Today we're covering how to be a road warrior, booking travel, packing essentials, travel perks and rewards. It's all things travel today as a speaker and road warrior! Join us for that and more on today's The Speaker Lab.      


  • Should you book your hotel or ask the client to do it for you?
  • How far out should you book your travel?
  • What is a tech tackle box?
  • Why you should travel in clothes you could speak in.
  • What is a travel one sheet and should you have your own?
  • Why and how to choose one particular airline and its rewards program.
  • Should you pay for TSA Pre-check and how can you get reimbursed for it?
  • And so much more!




May 8, 2018

Do you know how to provide value offstage for more success? It's true - what you provide offstage can do just as much (if not more) to help grow your onstage business. Our guest today is proof positive and he's here to tell us all about it!

If you recognize his name from a previous episode of the show you would be right - Brian Fanzo was here for episode 116. And he's back for today's edition of The Speaker Lab to share the simple ways he promotes his events to his audiences and how he connects with event planners before he speaks.

Also on today's show he breaks down strategic tactics that help him stand out among the competition, especially his offstage tactics. Join us to hear all of that and more on today's episode of The Speaker Lab!


  • What is a fly-in, fly-out speaker and do you want to be one?
  • Why does he promise six hours of his time on every contract?
  • Can you offer this type of speaking package if you are an introvert?
  • How do you "prime the pump" before you speak?
  • Why audience members often care more about off-stage connections than onstage performance.
  • Who are the three groups of people he focuses on when he does an event?
  • How does he use video to promote the events he is speaking at?
  • Why you should think of yourself as being in partnership with the events that hire you.
  • And so much more!



May 1, 2018

When you think of speakers do you normally think of extroverted people? Does that have you wondering if you can be an introvert and a great speaker?

That's a question I answer today with Jonathan Fields. Jonathan is a best-selling author, entrepreneur and international speaker who is known for his brand, Good Life Project.

On this episode of The Speaker Lab, we take an introspective look at being speaker. Jonathan shares how he handles being an introvert during his speaking engagements, and how to be comfortable in your own skin while you're on stage. Join us to hear all about it and more  on the 183rd edition of The Speaker Lab.  


  • Is being an introvert an advantage as a speaker?
  • What are the two ways he helps maintain his energy levels during longer speaking engagements?
  • How does being on stage pull out a different aspect of his personality?
  • How do you learn to be comfortable with silence when you're speaking?
  • Why he's pushed himself to tell more personal stories on stage.
  • Does it always lot of time and work before you know if you are great speaker?
  • How do you share enough to create a connection but not so much to create discomfort in your audience?
  • And so much more!




Apr 24, 2018

If you are wanting to learn how to speak effectively in two different markets our guest today is your source! Typically I tell people not to speak to two markets but John Michael Morgan has done it quite successfully.

On this episode of The Speaker Lab, John tells us how he speaks in the business and faith-based markets, how he does it effectively and how he uses speaking in different markets as a way to stand out from the crowd.

While I'm typically not a fan of having a foot in more than one market, John is a master at doing this. He started out focusing on speaking to leaders which led to his initial start in the business world. Originally he was focused on staying in that lane. But over time he realized he wanted to touch people in the faith market, and take his message to a more global audience. Today you'll hear how he did it and much more on episode 182 of The Speaker Lab!  


  • How did he approach his first speaking gigs in the faith world?
  • What role does emotion play in business speaking settings versus in church/faith settings?
  • What is a mistake he often sees speakers make?
  • Why can he afford to pick and choose gigs or miss out on some all together?
  • What does he say when potential clients ask if he is right for their event?
  • Why does he put his "marketer hat" on when speaking in some faith situations?
  • What does he suggest if you are in one market and want to start speaking in another?
  • Did the faith world come to him, or did he go to them?
  • And so much more!



Apr 17, 2018

How to use systems to build your business is one of the keys to creating a lasting speaking career. No one is better at this then my friend Andrew "Drew" Davis.

Drew is a master at implementing  processes and procedures to ensure he makes the most out of every lead.

Today on the Speaker Lab we'll cover each and every step of his system along with why you should track certain metrics in your business, how to use that data and why a quality system is important to becoming a high-paid successful speaker.

There's so much good stuff on today's show so get ready to take notes when you join us for episode 181 of The Speaker Lab.  


  • What are the three types of stage-side leads?
  • Why you should have a loss rate of 50%, not higher nor lower.
  • Why does he always start with a phone call for any inbound lead?
  • When does he turn down events?
  • Why responsiveness always trumps overthinking.
  • What does he include in his initial email and how often does he follow up after?
  • How does he approach gigs in which committees choose the speaker?
  • What one thing increases your likelihood of getting a gig?
  • And so much more!




Apr 10, 2018

The true key to your speaking business is knowing how to expand your business beyond the stage, and applying what you know. David Loy is going to share that knowledge with you on today's show so you can apply it after you listen!

David has been involved in speaking industry in many capacities for over a decade. Today much of his time is devoted to managing the career of Andy Andrews, the author of The Traveler's Gift.

In fact, that book is what propelled David into the speaking industry. After reading it David was so moved he reached out to Andy's team. That email would lead David to his first job as an agent with Premiere Speakers Bureau and eventually to his role today managing Andy's career.

On this episode of The Speaker Lab, we talk more about that story, and also how David has helped Andy expand his business from speaking and consulting to online memberships. David gives us a breakdown of Andy's revenue from speaking, coaching, books, online memberships, etc.

You'll also hear him give his advice on the next steps to create additional services and products beyond speaking.

Join us for that and more on the 180th edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:   

  • Why is speaking a high-paying manual labor job?
  • What are the two ways to maintain or grow your revenue without adding more speaking gigs?
  • How can you capitalize on the people in your audience?
  • How best to position yourself as both a speaker and a consultant.
  • What questions should you be asking prior to your keynote?
  • What is a "noticer" and why should you want to be one?
  • How have Andy's books opened doors for him that otherwise would have been closed?
  • How to avoid being a speaker who speaks only to sell your own products.
  • And much more! 



Apr 3, 2018

As a speaker you want to leave a good impression, but do you know how to craft an experience for your audience during your speech? Our guest, Stephen Shapiro, is a master at doing this and he's here to tell us how on today's episode of The Speaker Lab.

Stephen began his career with Accenture where he spent 15 years and created a 20,000 person practice around process and innovation. As a result he was charged with speaking to this group and soon found himself giving over 100 speeches a year. He realized he loved it, and he wanted to do it as his own full-time business.

Also on this episode, Stephen explains how he got his start, how he has built momentum and how he differentiates himself as a speaker through experiential keynotes and two specific ways he uses technology. You'll hear what those ways are and much more when you join us on episode 179 of The Speaker Lab.


  • Does it really take 10 years to build a solid speaking business?
  • What does he do today to get bookings that is different from when he started out?
  • Should you pursue a relationship with a speaking bureau - why or why not?
  • What is personality poker and how can you use it in your presentations?
  • How to experiment with different experiential techniques while speaking.
  • What does a brick have to do with his keynotes?
  • How can you help your audience retain your information 10% better?
  • How does he use technology to keep his participants engaged after his speech?
  • And so much more!




Mar 27, 2018

Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo.

Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine.

Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches.

We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.  


  • How did she build relationships with thought leaders early in her career?
  • What is the secret to getting people interested in you?
  • Do you have to have something "big" to give your favorite influencers?
  • How are different types of media good for different types of goals you have?
  • What is the publicity pyramid, and how do you use it?
  • Why the right audience is more important than a large audience.
  • Why a little bit of homework can go a long way when sending out media pitches.
  • What should you do after you've received media coverage?
  • And so much more!



Mar 20, 2018

"How can I speak to the military?" is a question I am asked on a regular basis, and you will uncover the answer on today's episode!

Our guest is Mike Domitrz, international speaker and founder of the Date Safe Project. In his role as founder and leader, Mike travels the world working with universities, military installations, corporations and organizations to create a culture of consent and respect.

On episode 177, Mike tells us how his sister's experience led him to become a speaker which in turn led him to found the Date Safe Project. He also goes into detail on how to speak to the military, what you need to know about this unique niche, and also how he has kept his topic fresh and relevant both for himself and his audience for over 25 years!  


  • Why was timing a critical factor when he first started speaking?
  • What is the key to finding the ideal conferences for your topic?
  • What kept him going when times were really tough?
  • How do you know you have a good business?
  • What serving your audience looks like after your speech.
  • How has he kept his topic fresh and relevant for 25+ years?
  • The question to ask yourself if you want to speak to corporations or to the military.
  • The military is hiring speakers for which topics?
  • And so much more!




Mar 13, 2018

Ever wonder how to speak to the education market? Are you interested in making a career out of touching the lives of students, teachers and the parents of students? If so you are in the right place!

Joining us for this show is my friend, Scott Backovich, one of the leading speakers in the youth market. Scott may look young but he has plenty of experience and wisdom on this topic, and he shares it all with us today.

On episode 176, we talk about about how he finds and books school assemblies and school leadership conferences, and who to contact at schools depending on the region of the school. He also explains how to transition from free speaking gigs to getting paid, and more on today's edition of The Speaker Lab!  


  • How did he network and find other speakers to learn from early on in his career?
  • Is being great on stage the best marketing strategy?
  • Why isn't constant communication from a speaker a good thing?
  • Where do you start if you want to speak to school audiences?
  • Why did he intentionally not have a presence online at one point in his career?
  • What are the most common topics speakers are hired for in the education market?
  • What four groups are eager to book speakers - even those with no experience?
  • What is HOBY and why does he speak at two of their events each year (for free)?
  • And so much more!





Mar 6, 2018

One of the most important things you can for your speaking career is to find out how to position yourself as an expert. And I could think of no one better to describe and demonstrate this topic than my good friend Chris Ducker.

Chris is an internationally-recognized expert on all things personal branding. He's also a best-selling author, globe-trotting speaker, and successful business mentor. He knows more than a thing or two about standing out as an expert!

On today's show, we're talking about his latest book, Rise of the Youpreneur as well as the origins of Chris's speaking career and his personal brand. He also explains why you should want to become someone's favorite and how to grow your personal brand beyond the stage. Listen to those great topics and more with me and Chris Ducker today on episode 175 of The Speaker Lab!


  • How do you figure out who you serve and what problem you are solving?
  • What is the Youpreneur self-awareness test?
  • Why being different is better than being better!
  • How do you build a business that is 100% original?
  • Why is a book one of the best expert positioning strategies?
  • What percentage of your audience is likely to become a client of yours?
  • What NOT to do when you finish speaking!
  • Where are some of the best relationships forged and the best business deals made?
  • And so much more!



Feb 27, 2018

Should you ever speak for free or accept a lower fee? Today my co-host Melanie Deziel and I are answering both of those questions for you.

We specifically talk about why money isn't the only reason to speak, and what the other benefits and non-monetary perks are which you can negotiate as a speaker.

We'll also cover how to build your business beyond the stage, speak to build your credibility and your visibility, and give examples of when we've both been willing to speak for a reduced fee or even for free.

Join us for those topics and more. And when you're done let us know if you like this co-host format on episode 174 of The Speaker Lab!  


  • How to know if the audience you're speaking to has the potential for spin-off business.
  • What is pay to play and why should you watch out for it?
  • How can you sell from the stage without being pushy?
  • What travel perks can you negotiate?
  • What should you do if an organization doesn't have a budget or cannot pay your fees?
  • A free tool to find out how much you should be charging.
  • How can you volunteer with your speaking talents?
  • When is speaking for exposure a good idea, and when is it not?
  • And so much more!




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