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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Sep 14, 2021

On Episode 359 of The Speaker Lab Podcast, I’m sitting down with my good friend Shawn Hanks, leader of the Premiere Speakers Bureau.

The last 18-months have been anything but predictable for all of us.  We have been provided unique challenges and opportunities in the speaking business. Some of you might be wondering, are we past the impact of the pandemic? Will the industry come back? How can I best prepare for the unknown?

Shawn reflects on this time of refinement for speakers and how to fill the gaps to continue moving forward. He’s also sharing his insights on the current state of the industry, what’s to come, and how you can thrive amidst the unknown. Listen in for all of the details on this episode of The Speaker Lab Podcast!

THE FINER DETAILS OF THIS SHOW:

  • Identifying the biggest trends in scheduling in-person vs. virtual events.
  • How sector, region, and municipalities are playing a role in bringing back live events.
  • What topics and needs are event planners looking for speakers to address?
  • Is it possible to be a full-time virtual speaker?
  • How to connect and support event planners amidst constant change.
  • Why your content matters most.
  • How to write a contract with in-person and virtual components.
  • Why it’s important to turn your speaking into a business.
  • And much, much more!
Sep 7, 2021

Tamsen Webster is the author of Find Your Red Thread and she's also a sought-after keynote speaker and business strategist.

On today's episode, we talk about what it means to find your red thread, and how to build a successful speaking career around it.

Please join us for this informative and engaging conversation on the 358th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the red thread?
  • Where do you start to find your own red thread?
  • How do you know when you've found your throughline?
  • Why you must find your specific audience for your message.
  • How do you know if a red thread is viable or not?
  • What are the best strategies for testing your ideas?
  • What are the four qualities of a successful red thread?
  • And so much more!
Sep 2, 2021

Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank.

Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel.

On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:   

  • What is his strategy when he goes to a conference?
  • How does he use his platform to build relationships?
  • What other income streams has he built aside from speaking?
  • How Fizzle and Pat Flynn influenced his platforms and business growth.
  • What is the second biggest search engine after Google?
  • Is it best to position yourself as a topic expert or a speaker?
  • What are the 3 factors to succeeding on YouTube?
  • What can flags teach us about using YouTube effectively?
  • And so much more!
Aug 31, 2021

Setting up your virtual speaking studio is an important part of building your speaking business.

And the man to guide you through the nuts and bolts is Craigery Dennis: a video production wizard. Today on The Speaker Lab, Craigery and I are talking about the fundamentals of setting up your virtual speaking studio.

Join us to hear it all on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How can videos help you find your people?
  • What is the #1 thing to know before setting up your virtual studio at home?
  • Why the primary use of your equipment matters.
  • What are some options for dynamic Zoom presentations?
  • Why getting a high quality microphone is the best investment to start with.
  • Is there an inexpensive option for a great backdrop?
  • What is the most flattering light to work with?
  • Is there a way to soundproof your studio?
  • And so much more!
Aug 26, 2021

Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.

Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000  to nearly $200k in under 4 years.

Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What are lagging indicators versus leading indicators?
  • How has he determined his $5,000 speaking fee and when does he raise it?
  • What are the 5 steps in his prospective gig pipeline?
  • How soon should you contact a prospect who shows interest in hiring you?
  • When does he stop everything and focus on generating leads?
  • What does it mean to him if no one books him from an event where he's speaking?
  • How many gigs does he aim to book from each of his speaking events?
  • Why you've got to be serious about the numbers if you want to be serious about speaking
  • And so much more!
Aug 24, 2021

Networking to build your speaking business doesn't have to be complicated or take a lot of time.

Here to tell us why and how to do it is Jordan Harbinger, the host of The Jordan Harbinger Show and a masterful networker. On today's show, he explains how you can get started building your network and the major benefits of networking that money cannot buy.

We'll be diving deep into those topics and more on episode 356 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • Are some people naturally better at networking and relationships?
  • Why being of value to people is often the reward itself.
  • How much time should you spend every day building relationships?
  • How does he get speaking gigs and deals without marketing?
  • What does it mean to ABG (instead of ABC)?
  • Does networking mean doing things for free for others?
  • What is Connect Four and how do you use it?
  • How often should you network in person versus online/virtually?
  • And so much more!
Aug 19, 2021

Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!

Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.

This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How did he first uncover the power of cold calling?
  • How can you get your foot in the door of an industry in which you are not known?
  • Do you have to go in hot to a cold call?
  • How do you know if you are a good fit for a potential opportunity?
  • Why uncommon commonalities are important in your cold calling process.
  • What's the best way to reach out: phone, email, or social media?
  • How expecting nothing and appreciating everything will explode your business.
  • The type of follow up you can do to show your gratitude for the people who help you.
  • And so much more!
Aug 17, 2021

Joining us to explain the process of becoming a referable speaker is the dynamite duo of Michael Port and Andrew Davis.

On today's The Speaker Lab,  we talk about their latest book, The Referable Speaker. We also discuss what a referable speaker is and how to become one before diving into how they test out new speech material and the biggest mistake speakers make when starting out.

You'll hear those topics and more when you tune in for the 355th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What are stage-side leads and how do you get them?
  • Why you need to work on your speech first.
  • What are the two things you need to get stage-side leads?
  • Is there a time frame for building momentum?
  • What are the three main factors that generate referrals?
  • This is one of the biggest myths in the industry: what is it?
  • What are the top three ways meeting planners find speakers to book?
  • Which category of speakers do meeting planners love to book?
  • And so much more!
Aug 12, 2021

Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.

On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.

In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.

Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How often should you post to ensure you're relevant?
  • Why more is not necessarily better.
  • The three steps to take after you write every blog post.
  • Should you write your blog for your audience or people who hire speakers?
  • What are the two ways to know if your blog post resonates with your audience?
  • What should you do if you have run out of topic ideas?
  • Is there a standard format you can use for your blog posts?
  • What four statistics should you focus on?
  • And so much more!
Aug 10, 2021

Lois Creamer is a legend in the industry and she's here to give you practical advice for succeeding in speaking.

On this edition of The Speaker Lab, she tells us how she got involved in the National Speakers Association, what relational selling is and why you should use it, and the role virtual speaking will play in the future of the speaking industry.

You'll hear her insights on those topics and much more on this practical and applicable episode of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • When you're starting out, how much time will you spend selling?
  • What three pieces of advice does she have for speakers?
  • What is relational selling and why is it so effective in the speaking business?
  • How to get paid more through refining your target audience.
  • When should you wave your speaking fee and when should you raise it?
  • How can you find out if your expertise is marketable?
  • Why you must be willing to pick up the phone to qualify a lead.
  • What questions should you ask about speaking virtually?
  • And so much more!
Aug 5, 2021

Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.

Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.

You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:   

  • When did he know he had to choose between speaking and his job?
  • What were the two reasons speaking was a good fit for him?
  • What you should do if your boss isn't supportive of your speaking side hustle.
  • What are the two keys to being successful at something?
  • Should your target market and topic evolve throughout your speaking career?
  • What was the tipping point that showed him it was time to leave his job?
  • Why you need mentors in your life.
  • What are the biggest regrets most people have in their lives?
  • And so much more!
Aug 3, 2021

If a six-figure speaking business is one of your goals then you're going to love today's episode!

Lisa Perez is one of our super successful students at The Speaker Lab. Today she's here to share with us her HR background and how she went from speaking for free to building a six-figure speaking business of her own.

Listen in and hear how you can follow in her footsteps on episode 353 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • Are business plans necessary?
  • Would she recommend doing free gigs?
  • How do you leverage past engagements into future ones?
  • Why she recommends contacting associations for speaking opportunities.
  • How did she narrow her focus to find her audience?
  • What is needed to shift from free gigs to paying ones?
  • Why systems and structures are necessary to financial success as a speaker.
  • What advice does she have for new speakers?
  • And so much more!

 

 

Jul 29, 2021

Our guest on this episode has delivered 90+ plus events every year for the last 11 years, and has spoke in 57 different countries and has been paid to speak over 2500 times.

His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.

You’ll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:   

  • Are there budgetary variations in Europe vs. South America vs. Asia?
  • Why you must allow yourself to go through periods of reinvention.
  • What two businesses should every speaker have?
  • If you are outside of the US, what are practical ways to break into that market?
  • The importance of getting clear on why you want to speak internationally.
  • Why should every speaker do simultaneous translation at least once?
  • What little things can and should you do when speaking to an international audience?
  • Why giving yourself permission to try, play and fail can create some of your best experiences.
  • And so much more!
Jul 27, 2021

How to exit a corner might not be a phrase you're familiar with but it could be pivotal to helping your speaking career.

Ron Tite is here on The Speaker Lab to explain how this term from race car driving applies to speaking. Ron is a very successful international keynote speaker who is back for this third appearance on the show.

Hear us talk about how to exit a corner and more on episode 352 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • How to embrace the reality of the room when you're speaking.
  • What is a force majeure clause?
  • When did he begin embracing virtual speaking?
  • Why he rushed to figure out content before technology.
  • How long should you be developing your new speech?
  • What's the future of virtual speaking in his business?
  • How to work within limitations.
  • Can speaking virtually make you a better in-person speaker?
  • And so much more!
Jul 22, 2021

One of your greatest resources is your network. As you make connections, build relationships and ultimately grow your business, your network is essential. Erick Rheam is a former student of The Speaker Lab and now a friend, colleague, and coach in our program. He joined me in this episode to discuss specific ways to leverage your network and cultivate referrals that will ultimately help you land more speaking gigs.

We’re answering a ton of questions in this episode including how to prioritize your contacts, when to follow-up, how to engage best in your market, and what it means to create win-win scenarios for you and your contacts.  

 

THE FINER DETAILS OF THIS SHOW:   

  • What is a simple way can you better engage your market?
  • Which two questions will help reverse engineer potential referrals in your network?
  • What are the three priorities in your network?
  • Why the “spray and pray” email strategy does not work.
  • What should you say in your first contact email to your network?
  • How to create win-win scenarios for you and your contacts.
  • How do you follow up without being annoying?
  • What are ways to show appreciation for people who help you?
  • And so much more!

Check out the episode and more details here!

Jul 20, 2021

Today we are talking about the perfect intro: how to explain what you do as a speaker so people understand and want to hire you.

On this episode of The Speaker Lab, renowned speaking and branding expert Clay Hebert, is here to explain how he helps people find what they do and also how he helps people define and share their perfect intro.

We'll be diving into those topics and so much more on today's edition of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • Why does he want to kill the elevator pitch?
  • What are the three myths of the introduction?
  • How to frame the perfect intro so it elicits a response.
  • What are two rules to the perfect intro?
  • Can you ever use your perfect intro in other communications?
  • Why you should focused on becoming an expert who speaks, not a "speaker".
  • Should your intro change over time and can you have more than one?
  • What is a case story and how do you construct yours?
  • And so much more!
EPISODE RESOURCES
Jul 15, 2021

Are you overlooking some simple ways to book more gigs? You’ll find out when you listen to today’s show!
Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.

On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.

Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are the reasons you should consider speaking for free?
  • Why you send an invoice even if you speak for free.
  • The two things you can do during a speaking gig to generate future gigs.
  • What’s the best way you can approach previous clients for referrals?
  • How do you evaluate whether you should buy a sponsorship and pay to speak?
  • What is one of the quickest ways to build a relationship?
  • How do you find the key person who books speakers at big events?
  • Why you should never stop marketing your speaking services.
  • And so much more!

Check out the episode and more details HERE! 

Jul 13, 2021
As a public speaker you are the brand, you are the product. Here to explain more is our guest Mike Kim.

On this episode of The Speaker Lab, Mike explains what a personal brand is, the three broad markets all speakers fall within and how to narrow your focus in one of those markets.

Tune in to hear those details and so much more on the 350th edition of The Speaker Lab.
 
THE FINER DETAILS OF THIS SHOW:
 
  • Can you have a brand without having stepped foot on a stage?
  • What are the 3 questions he asks people to find their branding message?
  • What is the difference between a how to-preneur and an idea-preneur?
  • Why you should niche down now and pivot later.
  • What do Marie Condo and Brene Brown have in common?
  • Why it all begins with storytelling.
  • What are the 5 levels of awareness for your prospect?
  • When do you have to be the most focused in your branding?
  • And so much more!

 

Jul 8, 2021

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!

Check out the episode and more details HERE

Jul 8, 2021

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!

Check out the episode and more details HERE

Jul 8, 2021

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!

Check out the episode and more details HERE

Jul 6, 2021

You might think going from playing in the NFL to public speaking is a natural transition. Our guest today, Desmond Clark, has made that leap and is here to tell the tale.

Desmond is a successful speaker and student at The Speaker Lab. He's also a former NFL player who spent most of his career with the Chicago Bears. On today's episode he tells us what led him into the speaking realm, how the pandemic impacted his business and the critical role a system has played in his success.

Join us to hear that and more on episode 349 of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • Has he always been drawn to speaking?
  • Are there similarities between speaking and playing in the NFL?
  • How did he make the leap from occasional speaking to regular gigs?
  • Did he also face fears and doubts when starting public speaking?
  • Is it natural to question yourself?
  • How does he filter which free gigs he agrees to do?
  • What's been the biggest pay-off for him?
  • How do you know if you are speaking for the right reasons?
  • And so much more!
EPISODE RESOURCES
Jul 1, 2021

Welcome to The Vault --- a special edition of The Speaker Lab Podcast where we are unlocking timeless episodes by revisiting some of your favorites from the show.

Do you want to book more gigs? What about 100 speaking gigs in a calendar year? Good news - Ty Bennett is telling us it’s possible AND how to make it happen.

You'll hear: 

  • How Ty sold his portion of a direct sales business to take on full time speaking
  • How he built his speaking business from scratch 
  • What tips you might need, how you can improve, and how to connect with your audience
  • Practical lessons on how to gauge your own ability as a speaker

Check out the episode and more details HERE

Jun 29, 2021

Changing your mindset to be a better speaker is the foundation for growing your business, according to our guest on today's show.

John Michael Morgan is an exceptional speaker, best-selling writer and coach who works with leaders and entrepreneurs from small businesses to large companies like Disney, Google and Starbucks.

Today on The Speaker Lab, John explains the more common challenges he sees in his line of work, the state of people's mindsets as a result of this pandemic and why and how to create the optimal mindset for success.

Join us for those subjects and so much more on episode 348 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • How can you clear up your own limiting beliefs?
  • Does a positive mindset come easily to some people?
  • What did a Harvard study determine as the top factor in overcoming challenges?
  • Can you be so positive it is detrimental to you?
  • How do you maintain a healthy perspective on your own progress?
  • Why scheduling is a key part of rewriting your own story.
  • What's the key phrase to use when creating your new beliefs?
  • How to set your intentions for the day, every day.
  • And so much more!
EPISODE RESOURCES
Jun 24, 2021

Welcome back to The Vault --- a special edition of The Speaker Lab Podcast where we are unlocking timeless episodes by revisiting some of your favorites from the show.

Do you ever wonder how some speakers are charging $20K for a gig and others can’t make ends meet? Mitch Joel is here to tell us how to become a highly sought-after speaker that can charge MORE.

If you’re curious about the “must haves” that will take you to the next level --- this episode is for you! Mitch talks all about speaker identity, helping you find your “content center of excellence”, and how to know if you’re killing it on stage.

Check out more episode details HERE

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