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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Apr 3, 2020

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.

During the live stream, Grant and Carrie discuss:

  • Starting her brand as “The Barefoot Executive"
  • Self-isolating with teenagers in Texas
  • Why worry won’t do you a bit of good
  • Prioritizing daily communication with your audience
  • Marketing with empathy and not appearing tone-deaf
  • Creating leverage in your business to create a “stage” in different ways
  • Teach a masterclass on your area of expertise
  • Provide mentoring to a few clients to coach through a specific process
  • Create the infrastructure for a membership program (>1000 email list subscribers)
  • Do not stop your marketing
  • Using the tools you have to deliver value to your audience
  • Asking the question: How can I serve your people from a distance?
  • Don’t wait for fancy tools to create value for your audience
  • Virtual keynoting and reimagined virtual conference for 50,000 people
  • Suit up and show up every day
  • Make the most of the opportunities you have
  • If you stop your marketing now and disappear, you’ll be forgotten
  • Stay in healthy communication with both colleagues and clients
  • It’s time to build your email list and stay in connection with them
  • Why you can’t rely on social media and paid advertising alone
  • How to go get some paid contracts
  • Learn something new while you’re stuck at home
  • Stay away from the fridge and stay in your speaker clothes
  • Practice your material and test new stuff on Facebook Live
  • Take care of yourself. Your image is your business.
  • Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
  • Set goals for each day and establish minimum expectations
  • Don’t be ashamed to get help. This crisis is not your fault.
  • Small businesses are what keep the country going.
  • And more

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