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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Mar 30, 2020

Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus and its impact on the speaking industry.

During the live stream, Grant and Josh discuss:

  • How many events an event planner will typically manage in the course of a year
  • An insider view of how events approach the decision to cancel or postpone
  • The likelihood of rescheduling and postponing events that are further out than 1-2 months
  • Adapting to fast-changing circumstances in the midst of unprecedented times
  • Placing a high value on safety
  • Adjusting accordingly to accommodate travel bands
  • Determining which events are able to be converted to virtual experiences
  • Just because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital space
  • Organizations being pushed to create a more interactive experience whether it’s in-person or virtual
  • How do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?
  • Staying connected throughout the year by using virtual learning options
  • Finding opportunity amidst the storm
  • Speakers who serve in times of crisis will stand out when normalcy returns
  • Exploring alternative options to speaking on stage when events get canceled or moved
  • Focus on creating value here in the now and pausing on selling future bookings
  • Prioritizing relationships is the most strategic things speakers can do
  • Partner with event planners now to help them amidst the chaos
  • How current social distancing will swing back and create a visceral need for in-person events
  • The aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streams
  • And more

EPISODE RESOURCES

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