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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Nov 9, 2021

There’s so much pressure in the speaking industry to land your big idea.

But how do you find it?

When do you know if it’s the right one?

What if it isn’t?

Jeff Goins brings tons of industry experience and “big idea expertise” to the table in this episode.

Jeff is demystifying the “idea formula” and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.

He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.

No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!

THE FINER DETAILS OF THIS SHOW:

  • What does it mean to be 80% same and 20% different?
  • Three steps to landing your big idea – but it’s not a formula!
  • Why you must get your idea in front of an audience.
  • Does it matter what your peers are saying?
  • Why should get good at copying other people?
  • When is your big idea, good enough?
  • And much more!
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