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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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230. How to Narrow Your Speaking Audience with Rocco Cozza 0
Mar 26, 2019

Ever feel like your topic should be heard by everyone? If you said yes today's show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.

To address this common challenge on today's The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we're going to help him accomplish that goal by narrowing his audience.

Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why is kindness the most important thing in business?
  • Why a message for everyone is a message for no one.
  • When you pick a lane does that choice have to be permanent?
  • How to determine if there is a market for your topic.
  • How you can trojan horse your topic into existing speaking needs.
  • What should you do if you have doubts about your speaking fees?
  • How do you determine if a free speaking gig is valuable to you?
  • What is one of your best marketing tools?
  • And so much more!

 

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