The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Jun 27, 2017

Have you ever considered running ads on Facebook, YouTube or Google to get more speaking gigs? If not then you'll reconsider after hearing today's guest, Rick Mulready. Rick is an expert who has been in this world since the days of AOL and dial-up! He's worked with companies like AOL, Yahoo, and Funny or Die.

Today on The Speaker Lab he talks about how this whole online advertising thing works. You'll come away with an understanding of the basics of each online platform, and which is the easiest to start with.

You'll also learn about how to use online advertising to better automate leads on this edition of The Speaker Lab!


  • The pros and cons of the different online advertising platforms.
  • Are there really over a billion people on Facebook?
  • How much should you spend on your ads?
  • What are the keys to a successful online advertising campaign?
  • Why reverse engineering is necessary when creating your online ads.
  • Is YouTube a beneficial place to run ads for your speaking business?
  • What is a lead magnet and how do you use it most effectively?
  • How to use online advertising to position yourself as an expert.
  • And so much more!




Jun 20, 2017

When you think of improv do you think of sketch comedy, Saturday Night Live or do you think of becoming a better speaker? It can be all of the above! So says our guest for episode 138 of The Speaker Lab, Mike Ganino.

Mike is a former self-proclaimed restaurant guy with an intereste in theatre and in improv. After leaving the restaurant biz he became a consultant and learned to use his improv skills to help his clients become leaders. Soon he found his niche speaking about building organizations for the present and the future, and working with public speakers with Michael and Amy Port.

On today's show we dive deeper into his personal story, as well as how to use improv to improve your speaking skills and why improv doesn't always mean funny. You'll learn about that and more on this edition of The Speaker Lab!


  • What is blocking, and why should you avoid it?
  • How much improv training should you take?
  • Why improv isn't the same as "winging it".
  • A few things you can do to practice by yourself.
  • What's the only cure for bombing on stage?
  • What is the "last word first word" technique?
  • Why the time you put into rehearsal is so critical to your success on stage.
  • Is improv always funny?
  • And so much more!



Jun 13, 2017

Many of you have been asking about the mastermind I'm in and how to start and run a mastermind of your own. To fill you in on all the details I've gathered the other three members for episode 137 of The Speaker Lab.

On today's show you'll hear from me, Jeff Rose, Bryan Harris and Joe Michael. The four of us will chat about how we got started, what our format is and how we run the group - including our inside jokes! You'll also hear how the group has evolved and changed over the years, what advice we all have if you're not yet in a mastermind but want to be.

I guarantee you a funny, lively and educational conversation so tune in and check it out on episode 137 of The Speaker Lab.


  • What is a mastermind exactly?
  • How each of us have benefited from being in a mastermind.
  • How do you find, form and/or create a group of your own?
  • How should you structure your mastermind?
  • Is it okay to change your format of your group over time?
  • How should you communicate with your mastermind: Slack, retreats, phone calls, or something else?
  • What does BAAS stand for and how do you use it?
  • How and when to leave a mastermind.
  • And so much more!




Jun 6, 2017

A lot of speakers want to write books and be recognized as best-selling authors - but not many speakers call themselves a writer who happens to speak. But our guest for episode 136 of The Speaker Lab does!

Scott Berkun, author of Confessions of a Public Speaker and his latest book, The Dance of The Possible, joins us to talk about why his books drive his speaking career, how his career has evolved over the years, and how he chooses his book topics.

Scott has authored 7 books in the last 12 years and in that time his speaking career has evolved from workshops and consulting gigs to lectures and keynoting conferences. You'll hear how he did this, where his speaking career began and how to develop your expertise in one area. You'll even hear his worst speaking moment! Join us for that and more on today's The Speaker Lab!


  • How much of his income is from speaking vs book sales?
  • The two ways he narrowed down his speaking topic and his audience.
  • What does he recommend to speakers just starting out?
  • Do you need to publish a book in order to be a speaker?
  • Does he ever speak for free today?
  • Why did he write Confessions of a Public Speaker?
  • What Steven Soderberg can teach you about creativity and profitability.
  • What is the test of whether or not an idea is valid?
  • And so much more!



May 30, 2017

Have you ever listened to someone's speech and immediately taken action as a result? It's rare for a speaker to do this for their audience, and yet it's critical to making a lasting impact.

One of the best in the world at this is Noah Kagan. He's here on episode 135 of The Speaker Lab to share how he crafts his speeches so his audience has results during his talk.

If you've lived in a cave and don't know Noah, he is the creator of AppSumo and SumoMe. AppSumo is Groupon for geeks and SumoMe is an 8-figure business that provides tools to grow your online traffic. His career began with Intel, Microsoft and Mint; he was also one of the first employees at Facebook!

On this edition of The Speaker Lab we also discuss ways he learns from the best, how he decides what to talk about and the importance of content creation. Join us as we dig into that and more on today's The Speaker Lab!


  • What can you learn from the first time Noah and I hung out?
  • The two impactful things people respond to in a speech.
  • What is true of the best speakers in the world?
  • Why he engages his audience and includes them in his speeches.
  • How does he determine the ideal actions he wants his audience to take?
  • Which types of stories are critical to memorable speeches?
  • How important is it to put out content on a regular basis?
  • What does he do when he's discouraged?
  • And so much more!



May 23, 2017

Do you think creative types must be starving artists with no hope of real income? Our guest for today's episode of The Speaker Lab is going to change that mindset if you do!

Jeff Goins is a published author with five books under his belt, as well as a highly-respected international speaker. And at his core Jeff is an artist.

On this show he tells us why it's okay to profit as an artist, and how to overcome the mental barriers of getting paid well for our craft.

You'll hear Jeff share his back story and also explain why you don't need to wait until you think you're ready, and why you should stop calling yourself an "aspiring" anything! Jeff gives plenty of sage wisdom on those topics, and much more during the 134th episode of The Speaker Lab.


  • When can a speaker call themselves a speaker?
  • How John Grisham became a writer, and what his story can teach you.
  • Why doesn't Jeff like the word "aspiring"?
  • How to be okay charging money for what you do.
  • Why is being a starving artist a choice?
  • What is one of the rules of not being a starving artist?
  • Why to start speaking for a fee as soon as possible.
  • What to say if your prospect has no budget for speakers.
  • And so much more!



May 16, 2017

If there's one thing nearly all entrepreneurs and business owners have in common it is the desire to live a life of significance. We want to do something that matters, something that makes a positive impact in the world. A great example of this is our guest on today's episode of The Speaker Lab, Mr. Aaron Walker.

Aaron has been self-employed and owned a business of some variety since the age of 18; he hasn't worked for anyone else in 38 years! In all of those years he has experienced the full spectrum of the entrepreneurial journey: the highs, the lows and everything in between. On our 133rd edition, he talks candidly about that journey, especially the life-altering experiences.

We also talk about his advice for managing the roller coaster ride of being your own boss, and why he came out of retirement to coach (including who encouraged him to do so!). Today Aaron Walker is a coach, best-selling author, podcaster and acclaimed speaker, and he's our guest on this edition of The Speaker Lab.


  • Why does he love coaching the most of any of the 12 businesses he has owned?
  • Why you have to give any idea at least two years.
  • Is work-life balance a myth?
  • The thing that holds most people back, and how to not let it stop you.
  • What is the enemy to excellence?
  • How and why should you get true and honest feedback?
  • The power of promoting others: why it works and how to do it.
  • How has he managed his focus in his businesses over the years?
  • And so much more!



May 9, 2017

It isn't often we have guests come back for a second visit but today's guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab.

If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TedX Talks. And if you didn't hear that show you probably don't know that Tamsen is the Executive Director of TedX Cambridge, and is also the CEO and Founder of her company, Strategic Speaking.

On this edition of The Speaker Lab we're diving deep into how to find your "big idea" for your talks. Tamsen calls herself part idea whisperer, part message strategist and part magpie. You'll hear why when you tune in to this episode of The Speaker Lab!


  • What is the purpose of speaking, according to Tamsen?
  • What is psychological reactance and how do you work with it?
  • Three key components to finding your big idea: what are they?
  • Which of the three components should you start with?
  • What will make your talk 1,000x better than it is right now?
  • How to go from breakout sessions and do more keynote sessions.
  • Why you can't reverse engineer the need of your audience, and what to do instead.
  • What is the hardest question for a speaker to answer?
  • And so much more!



May 2, 2017

What if you'd like speaking to be a complement to other aspects of your business, like consulting? Should you approach speaking differently if so? Today's guest has your answers!

Joe Sanok is the founder of Practice of the Practice, a speaking and consulting business that helps counselors in private practice to start, grow and scale their practices. Joe speaks selectively as a keynote and does so in a way that generates consulting leads.

On this episode he shares how he generates potential consulting clients from select speaking gigs,  and how he's established himself as a keynote in his super specific niche. We also dive into how he and his family made the final leap from full-time employment to full-time self-employment. Listen in to hear that and more on the 131st edition of The Speaker Lab!


  • How does he identify which events are right for him and his business?
  • Why did he start the Most Awesome Conference?
  • How to identify if a niche is big enough to support your business.
  • What's the "trojan horse method" and how do you use it as a speaker?
  • How to connect with event organizers to create long-term relationships.
  • Why and how to set boundaries and rhythms in your business and your life.
  • How to reverse engineer so you know what your rates should be.
  • And so much more!


Apr 25, 2017

Have you ever found yourself tongue-tied when a potential client has asked about your speaking fees? If you have today's guest will help you solve that problem in the future!

Joy Groblebe is an entrepreneur who helps speakers and other entrepreneurs overcome the chaos of their busy minds, busy businesses and busy lives.

On this episode of The Speaker Lab, Joy talks about her switch from working for KMOX in St. Louis to becoming an entrepreneur after the birth of her first son. She shares the journey she's been on and how she's created the business she has today.

You'll also hear her backstage view of the publishing and speaking world. And you'll learn the steps she takes to get the most out of any potential speaking deal for her clients, and how you can fill your speaking calendar following her guidance. Listen in to hear that and more on today's edition of The Speaker Lab!


  • Why you shouldn't answer your own speaking calls.
  • Should you speak for anyone who asks you to when you're starting out?
  • Why you need to respond to an inquiry within 24 hours.
  • The secret 4 word sentence to booking: what is it?
  • What to do when your potential client doesn't have the budget for your fees.
  • The two ways to follow up after speaking for a client.
  • When should you change your high-bar fees?
  • Why you can never be too generous nor too grateful.
  • And so much more!



Apr 18, 2017

Ready for another one?! Today on The Speaker Lab we have two more questions from listeners just like you. Stephanie sent a voicemail asking about the proper strategy for thanking clients after a speaking gig. She wondered if it's okay to send gifts, or what other approaches are acceptable to say thank you to a client.

We have a second and equally interesting question from John. He is getting into speaking and starting to build his platform. He has written a book and intends to write more, and he plans to give away some of those books. John asks if he needs to be a non-profit, or if he can still operate as a for-profit business.

Listen in to hear the answers to both of those questions and then apply them in your speaking career! It's all here on episode 129 of The Speaker Lab.


  • The four reasons to give thank yous to your clients after an event.
  • Which should you go after: relationships or gigs?
  • What is something most speakers don't do (but should)?
  • The 5 ways my team and I show appreciation after an event.
  • Who should you give handwritten thank you cards to?
  • What types of thank you gifts can you send?
  • Do you need to operate as a non-profit to make donations?
  • Why it's okay to receive money for helping people.
  • And so much more!



Apr 11, 2017

Welcome back to The Speaker Lab! This week we've got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you'd like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.


  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it's good to have multiple pricing options for your talks.
  • Why you need a follow up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is topic authority and human credibility, and why do you want them?
  • And so much more!



Apr 4, 2017

Have you ever wanted a guide or a road map to help you along your speaking journey? Today I'm giving you exactly that!

On this listener Q&A show, Clayton Watson called in to ask what his next steps are to get bookings. Clayton is from Calgary in Alberta, Canada and runs a site called Coaching Caregiver. He also has written a book, and is now wondering what to do next to land paid speaking engagements.

When you listen to this episode, you'll hear my answer to Clayton's question as I lay out the five pieces of the speaker road map puzzle. I explain what each step is, why it is important and how to implement it in your journey.

Today you'll also hear my answer to another listener's question about whether YouTube videos of your speeches can help or hurt your chances of getting hired as a speaker. Listen in to hear the details on episode 127 of The Speaker Lab!


  • What are the 5 steps of the speaker success road map?
  • Why you are in the problem-solving business as a speaker and entrepreneur.
  • What is the topic trifecta and how do you use it?
  • What are the 7 primary speaking industries?
  • What are the two main tools you need to establish yourself as an expert?
  • What is the simplest way to find paid speaking gigs?
  • Can having YouTube videos of your talks hurt your chances of getting paid speaking gigs?
  • How to protect your talks in your contract with clients.
  • And so much more!



Mar 28, 2017

Today we've got an extra special guest for you: Erick Rheam. Erick is a student of our Booked and Paid to Speak program, and he has been wildly successful in his speaking career since signing up for the course. He joined us in December of 2015 and in the 15 months between then and our recording of this episode, he has made over $80,000 in speaking gigs!

On this episode of The Speaker Lab, Erick joins us to talk about his success and how he decided who to speak to and what to speak about, why it's important to have a good web site and demo and how he gets referrals.

Because Erick is still relatively new to the speaking world his story is relatable, as his resulting success. You'll want to tune in to hear more about what's next for him on episode 126 of The Speaker Lab.


  • What was he making in his speaking business before joining Booked and Paid to Speak?
  • Why agreements and contracts have been critical to his financial growth as a speaker.
  • What does Erick say you have to love in order to be a successful speaker?
  • How did he decide what to speak about and who to speak to?
  • Why helping people achieve signficance in their lives also helps you.
  • The four things he's learned that are critical to running a successful speaking business.
  • What percentage of this business is the grind of pursuing and getting gigs?
  • How he's preparing to go from his full-time corporate job to speaking full-time.
  • And so much more!



Mar 21, 2017

As a speaker or an aspiring speaker you know the importance of a demo video. But what about other forms of video content like a YouTube channel or Facebook Live? Could those help you build your speaking career? Absolutely says our guest for this episode! Josh Drean is here to tell us how.

Josh's primary gig is as a youth motivational speaker but he's also a father and a part-time student at Harvard University in Boston where he is studying business management. As if that wasn't enough, he is also a street performer who does almost daily videos for his YouTube channel.

On today's edition of The Speaker Lab, he shares how to leverage video content as a speaker, how he uses content to get gigs and promote those gigs, as well as what to talk about on your video. His insights on those topics and more will get you off the fence about video and in front of the camera! Hear it here on episode 125 of The Speaker Lab.


  • By 2020 what percentage of all content will be video?
  • Your fees are directly proportional to the quality of your what?
  • Why did he start producing videos multiple times a week?
  • Josh explains what vlogging is exactly.
  • Does everyone need to do video?
  • Why and how to work for "celebrity status" online.
  • What is Musically and what will it teach you about connecting with your audience?
  • What is the bare minimum equipment you need to get started creating quality video?
  • And so much more!



Mar 14, 2017

Have you ever considered that how to set yourself apart as a speaker may be to embrace what is uniquely you? Maybe it's an accent you have or your above-average height, whatever it is it may be the key to standing out in our crowded speaking marketplace.

On today's edition of The Speaker Lab, I've got a guest who has used her unique voice and stature to create a thriving speaking career. Neen James stands a petite 4'10 (and 1/2!) and hails from Australia. With her tiny height and self-professed Disney princess voice she was told by many no one was going to book her or take her seriously as speaker.

But with her undeniable sass, drive and determination she has proven them wrong! Listen to this episode to hear how she accidentally became a professional speaker, how she pivoted from productivity to her current topic today, and how's she built her reputation in the corporate business world. You'll hear that and more on episode 124 of The Speaker Lab.


  • What's the trick to having a successful speaking career?
  • What are "telecoffees" and how did she build her business with them?
  • Why you should audit the things you are good at.
  • What are the things that make us "rememorable"?
  • Why speakers have to establish credibility and do it quickly.
  • How she pivoted from productivity to attention.
  • Can you be a jack of all trades and be successful as a speaker?
  • How can you become a great resource and trusted advisor to your clients?
  • And so much more!



Mar 13, 2017

Episode 123 of The Speaker Lab is unlike any other episode we've done before! In essence today's show is a one-on-one coaching call I had with a listener who emailed me.

I wanted to share our conversation with you because his story is common: he has done a number of free speaking gigs but wasn't sure about how to move into the paid realm. He also wasn't sure how to narrow down his list of potential audiences and topics.

On today's edition of The Speaker Lab, Chris Field joins me to gain clarity on those topics and more. Listen in to hear his stories (including his run for mayor at the age of 19!), and our brainstorming session on this coaching call. You'll hear how all of that applies to you wherever you are in your speaking journey on episode 123 of The Speaker Lab.


  • How do you know if your speaking plan makes financial sense?
  • Why is the audience you speak to a variable in what you can charge?
  • What are the 5 components of the speaker success roadmap?
  • What are the 7 major industries you can speak to?
  • How to know if you are on the right path, or if you need to pivot.
  • What does integrity have to do with your choice of speaking topics?
  • Why it is ideal that you find something other speakers are already doing.
  • What is the reason organizations ultimately hire someone?
  • And so much more!



Feb 28, 2017

Buckle up buttercups! We've got our sassy friend back in the saddle with us today: Ms. Carrie Wilkerson and she is in rare form on episode 122 of the Speaker Lab. If you missed her previous visit to the show you can listen in here.

I wanted Carrie to return to the show because she's proven how to turn one speaking gig into many, and I wanted her to share that with you. Specifically on this show she will explain how she creates and structures valuable long-term offerings for her clients, and how she turns those offerings into a consistent monthly revenue stream.

This is one episode you don't want to miss! Get out your pen and paper and get ready for some actionable insights from the one and only Carrie Wilkerson on episode 122 of The Speaker Lab.


  • What is the "hit and run" approach and why doesn't Carrie like it?
  • What questions does she ask to create a 100% closing rate?
  • At what point does she pitch a package deal to clients?
  • Why serving first is the best approach, and how to do it properly.
  • What are the magic words to use when offering a long-term arrangement?
  • How to add value without offering a discount.
  • What are some of the industries where this works, and where it might not?
  • What does she do to land more referrals?
  • And so much more!



Feb 21, 2017

Would you struggle for five years as a speaker if you knew it was going to pay off? Would you be willing to travel 220 days a year if that's what it took to one day share the stage with Simon Sinek and Gary Vaynerchuk? That's exactly what our guest for episode 121 of The Speaker Lab has done and continues to do presently.

John Spence spends anywhere from 170 to 220 days a year giving speeches around the world. He speaks on leadership, high performance teams, culture, strategy, strategic thinking, and business excellence, and has been for 23 years.

His speeches are never canned, each one is unique. That coupled with the tremendous value he brings to every speaking engagement has allowed him to build a business that is based almost entirely on referrals. Today he outlines his strategic approach to generating repeat business and referrals, how he got through the struggle of his first five years and why he enjoys being a road warrior.

On this edition of The Speaker Lab, you'll also hear how he helps charities rather than giving free speeches. Listen in for that and more from the one and only John Spence.


  • What is the one question he asks all of his clients?
  • How does he create a unique topic for every speaking engagement?
  • The three ways he differentiates himself as a speaker.
  • How much of his business has been word of mouth?
  • Does he get nervous when he goes on stage?
  • How long does he talk with each potential client before working with them?
  • Why he refuses to sell from the stage.
  • How he got his foot in the door with companies like Mayo Clinic, Merrill Lynch, and Allstate.
  • And so much more!




Feb 14, 2017

What makes a speech a memorable one? Our guest for today knows! He says there are 5 keys you must include to make your speech memorable. Joining us for episode 120 is our repeat visitor and friend, Hugh Culver.

He was previously here for episode 10, which feels like an eternity ago! If you missed his first visit, Hugh is an adventurer turned speaker. He started out in the adventure travel industry and later became a speaker. For the last dozen years or so, he's been speaking to corporate audiences about productivity.

On today's show, Hugh tells us about the 5 things he's learned along the way that are needed to give a memorable speech. They are: solve a problem, warm up the audience, make the audience work, teach with stories and make your speech about them. Listen in for that and more on episode 119 of The Speaker Lab!


  • Why is your speech your best marketing tool?
  • What type of speeches don't pay and how can you avoid giving them?
  • What are the variables that go into making a good presentation?
  • Why it's okay to speak on a competitive topic.
  • Two tricks to find out what topics people are being paid to speak about.
  • The three phases of warming up an audience.
  • Why should you make your audience work during your speech?
  • What does it mean to be "situationally extroverted" and why does it matter?
  • The quick check to ensure you are making your speech about your audience.
  • And so much more!



Feb 7, 2017

If you built several successful businesses and sold them, what would you do next? Would you write books and become a speaker? That's what our guest for today's episode of The Speaker Lab has done!

Mike Michalowicz (listen in and he'll help you pronounce his name) is a well-known international speaker and best-selling author who made a lot of money in previous endeavors, and started over as a speaker and author.

On episode 119 of The Speaker Lab, he shares why he has gone down this particular road and several hacks that have helped him continue to level up his success. We also discuss  how to pronounce his name and why his web site makes fun of the various mispronunciations he's heard over the years, how much of his time is devoted to speaking versus writing and so much more on today's show!


  • What is a domain name hack you can use if your name is hard to spell and pronounce?
  • What should you do with your biggest weakness?
  • Why he became an author and speaker when he started over.
  • What are the strongest domains and how can you get backlinks from them?
  • Where do you get the best practice as a speaker?
  • How he made the transition from college speaker to the corporate realm.
  • How did he nearly double his speaking frequency?
  • What introduction did Simon Sinek make for Mike?
  • What is realistic and unrealistic to expect when working with an agent or an agency?
  • And so much more!



Jan 31, 2017

Is giving a TED Talk or a TEDx Talk on your bucket list? If it is then today is your lucky day! Joining us for this episode of The Speaker Lab is Tamsen Webster. Tamsen is a keynote business speaker and strategist who helps people find the power of their ideas and share those ideas with the world.

She also happens to be the Executive Producer of TEDx Cambridge, the oldest TEDx in the country. In her role, she decides who speaks at their events and she oversees all coaching and designs the coaching process for those speakers.

On this episode of The Speaker Lab, she shares the differences between TED and TEDx Talks and why giving either one is a great feather in anyone's cap. She tells us how she helps her speakers prepare for their TEDx talks, how you can get your foot in the door with your local TEDx and how to know if your idea is interesting enough to be considered for a TEDx talk. Listen in for that and more on the 118th edition of The Speaker Lab!


  • What is the oldest TEDx in the country?
  • What are the differences between a Ted talk and a TEDx talk?
  • How to get your foot in the door at your local TEDx.
  • Why it's always helpful to know the organizers of any event.
  • What are the two different levels of licensing for TEDx events, and why do they matter?
  • Why do professional speakers have an extra barrier to being accepted as a TEDx speaker?
  • What are the three "I"s of a great TED Talk?
  • What gets in the way of connecting with the audience in Tamsen's experience?
  • And so much more!



Jan 24, 2017

Have you given both keynotes and taught workshops? Some speakers prefer one over the other, while some enjoy both.

Marcus Sheridan of The Sales Lion is an interactive and engaging speaker who likes doing both. On this episode of The Speaker Lab, Marcus is here to talk about his journey from a missionary in Chile to running a successful pool company to commanding audiences around the globe today. He also shares how that journey led to the creation of latest book, They Ask You Answer.

You'll hear about all of that plus the importance of video today, why it's only going to continue to become even more vital and what he learned from his worst speaking moment ever. Check it out on episode 117 of The Speaker Lab!


  • Are good keynote speakers always good at teaching workshops too?
  • What did being a missionary in Chile teach him about speaking?
  • The lesson you can learn from how he landed his first speaking gig.
  • How he made the leap from workshop speaker to keynote speaker at Content Marketing World in one year.
  • Why is giving gigs the most effective way to land more gigs?
  • Why it works for him to be so interactive with his audiences.
  • How much attention should you be paying to content marketing?
  • Should you have a videographer?
  • And so much more!




Jan 17, 2017

Speakers often come from diverse backgrounds, and today's guest is no exception! Brian Fanzo began his career in Computer Science working for the United States Department of Defense on issues like cybersecurity.

Today he is a change evangelist who helps people embrace change in their businesses, and grow their presence in the process. And it's something he's been widely recognized for: in 2014, The Economist named him one of the Top 25 Social Business Leaders of The Future. He's also spoken in 11 countries at over 50 events.

On this episode of The Speaker Lab, Brian shares the light bulb moment that led to his leap into entrepreneurship a few years ago, what social media platforms you should be using to grow your speaking career and his reverse engineering that creates more speaking gigs for himself. You're going to learn all of that and so much more on the 116th edition of The Speaker Lab!


  • How Brian landed his first speaking gig ever - at The Pentagon.
  • When did he make the shift to being an evangelist for his own brand?
  • How to create your own path while still following in the footsteps of your role models.
  • How do we truly stand out in any marketplace?
  • How he's using online video to advance his speaking career, and how you can too.
  • Why you should think like a fan, and what that means according to Brian.
  • What percentage of internet traffic will be video in 2020?
  • How does he make sure his social media content is seen by decision-makers?
  • And so much more!



Jan 10, 2017

Can you imagine doing 800 gigs in 5 years? Our guest for this edition of The Speaker Lab did just that and she's here to share exactly how she successfully managed such a feat!

Chantelle Adams got her start as a speaker in the education and corporate markets before making a name for herself in the entrepreneurial field.

On today's podcast she explains why she started where she did, how she structured her offerings and her schedule to fit 800 gigs into five years and how she now spends her days helping the change-making women of the world step into their own and shine.

When you join us for episode 115 of The Speaker Lab you'll hear Chantelle talk about all of that plus her worst speaking gig ever (and how she turned it into a positive experience). Listen in for all of that and more on today's show!


  • What did she do prior to becoming a speaker?
  • Why did she decide to become a speaker in the education field?
  • How to add more value to your speaking gig so you stand out and land more clients.
  • What did she do to solicit new leads from clients?
  • How to make your clients say "heck yes" to your proposals!
  • Why gratitude and being grounded leads to ongoing success.
  • What local industries and organizations does she recommend focusing on?
  • How did she handle being a mom of three boys and speaking so often?
  • And so much more!



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