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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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140. How To Use PR To Get Speaking Gigs, with Janet Murray 0
Jul 4, 2017

Could public relations (PR) help you get more speaking gigs? This isn't an area I've paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience  working with publications like The Guardian, The Telegraph and Huffington Post.

On today's edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets?

You'll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The two ways PR helps your credibility.
  • Are high profile media outlets still effective?
  • Is it better to write a freelance article, or to be featured by someone else?
  • What social media outlets are journalists active on?
  • How to do the necessary research before pitching your ideas.
  • How much of connecting with the media is based on relationships?
  • Should your approach vary depending on the medium?
  • Is it better to be in the New York Times or to be in a specialty magazine?
  • And so much more!

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