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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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027. Why Speakers Need To Be Good Copywriters (And How To Become Better), with Ray Edwards 0
Mar 29, 2016

What’s the link between copywriting and public speaking? On today's episode of The Speaker Lab my good friend Ray Edwards joins us to answer that question.

Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.

However he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.

Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • The three different types of speakers, according to Ray.
  • What is price anchoring and how can you use it?
  • The seven keys to more powerful copywriting.
  • What is the "so what" test?
  • How to approach selling as a shepherd, not a wolf.
  • What is P.A.S.T.O.R and how can you use it to help you?
  • The importance of representing the client well.
  • How to get a great testimonial from a employer.
  • And much, much more!

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